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Introducing The Race Framework A Practical Framework To Improve Your Digital Marketing Smart Insights race model pdf
Introducing The Race Framework A Practical Framework To Improve Your Digital Marketing Smart Insights from smartinsights.com

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RACE marketing model definition What is? Digital

The RACE framework was introduced by Smart Insights to provide structure to digital marketing strategy in order to help marketers plan and execute better RACE stands for Reach A ct (Interact) C onvert E ngage Each stage of this framework represents tactics that relate to a specific stage of the customer journey or lifecycle In the diagram below notice the.

Using the RACE framework to plan your marketing activity

Missing pdfMust include Plan Any marketing campaign needs to start with a plan But what goes into it? AsReach Now it’s time to think about your media plan and schedule We prefer using a visualAct (interAct) How will your target audience interact with your brand or participate in the.

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Why Use The Race Model?How Is The Race Framework structured?Race Is An Omnichannel Marketing FrameworkLearn More About Detailed Activities to Manage Within RaceHere are the reasons we recommend RACE at Smart Insights and why I think it has become popular with Smart Insights members around the world who have adopted it 1 RACE is practical and actionoriented –it focuses on tactics you can implement in your digital marketing communications and on your website and mMissing pdfMust include.

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